Sunday, October 30, 2011

Muppets guest on 'Raw'

Video: Muppets guest on 'Raw' With guest hosts like Hugh Jackman, Pee Wee Herman and Bob Barker, WWE's "Monday Evening Raw" has made an appearance as though "The Muppet Show" for quite a while. Tonight, it becomes the Muppets' show. Just like a promotion for "The Muppets" movie, out Thanksgiving weekend, Disney offered WWE its felt-covered stars for everybody as hosts in the company's weekly series, correctly enough, through the business's Halloween episode, airing live from Atlanta.WWE had extended been hunting for a approach to make use of the figures, but tend to not develop the very best reason -- until Disney greenlit the completely new Muppet movie. Nine in the film's figures, including Kermit the Frog and Miss Piggy, look throughout segments of those two-hour show through which they contact WWE's wrestlers. The film's live action stars, Jason Segel and may Be will not show up. Disney desired to utilize WWE again after it arranged Jackman to host "Raw" on Sept. 19 to market DreamWorks' "Real Steel," through which he stars.That stunt wound up getting acquired by lots of media shops, giving both companies a considerable PR payback. Both companies now expect the Muppets to produce a lot more attention. WWE started marketing the Muppets' appearance on "Raw" in mid-September with promotions featuring Kermit and Miss Piggy through the business's shows and social media platforms, giving Disney several days of exposure for "The Muppets" before its bow getting a particular audience may possibly not normally achieve.Since WWE switched to have an all-PG format in 2008, the business has strongly courted families and kids to check out its programming in order to boost ratings and attendance figures of the live occasions, but furthermore create a following among a far more youthful demo it hopes will build up while using brand. Contact Marc Graser at marc.graser@variety.com

No comments:

Post a Comment